We’re not just in the business of insurance — we’re in the business of people. This practice was founded with one clear purpose: to help individuals, families, and business owners make confident, informed decisions about their future. Whether you're planning ahead or protecting what you’ve built, our goal is to make the process simple, honest, and personal. At the heart of this business is George, a chartered life underwriter (CLU) with Serenia Life Financial. With a deep commitment to helping individuals, families, and business owners find the right coverage, George brings a personal touch to an industry that often feels overwhelming. With years of experience and a client-first approach, George understands that no two situations are the same. That’s why every conversation starts with one simple goal: understanding your needs. more... See more text